Our team has been busy these last few months working with the NFL and Miami Super Bowl Host Committee preparing for the largest televised event and one of the biggest nights in sports. As we draw closer to the event, it’s important to keep in mind the do’s and don’ts of marketing around the big game.
In years past we’ve seen brands like M&M’s and Amazon shell out millions of dollars for commercial spots, but brands like these are not the only ones using the game for marketing efforts.
Brands both big and small can utilize this moment to promote products and services, so we’re sharing our top tips and guidelines to ensure you’re following the proper methods of marketing around the game.
🛑 THE DON’TS: 🛑
- Do not use the words Super Bowl or Super Sunday
- Avoid using specific team names
- Do not use or include the NFL logo, Super Bowl logo, or any team logos in your creative
- Stay away from using any football player’s name
✅ WHAT YOU CAN INCLUDE: ✅
- You can say The Big Game or Big Game
- Stick to general football terms
- When designing, stick to generic football shapes and themes
- If mentioning a player, you can use their number
- To be safe, always include a disclosure along the lines of, “Not an official Sponsor of the NFL.”
Ultimately, it’s always better to be cautious and on the safe side when it comes to marketing around the game. As long as you follow the do’s and don’ts listed above, you’ll be all set to leverage it’s popularity while steering clear of any legal issues! 🎉