MAKING BUZZZ AT
Preston Bailey PB Live 2019
PB Live is designed to educate industry professionals in everything needed to plan and design a successful event from start to finish under the guidance of Preston Bailey and top industry professionals.
Value Proposition
Industry Focused Education
Business & Creative Inspiration
Valuable & Efficient Learning
The Objective
Leveraging social media and email marketing to sell tickets to attend the inaugural PB LIVE Workshop while simultaneously increasing sponsor and speaker value.
The Strategy
Coordinated social media content strategy of both paid and organic creative campaigns leveraging Instagram and Facebook to drive consumer awareness and ticket sales.
Leveraged high profile partners and media for Instagram and Facebook LIVE Q&A.
Created Custom Targeted Audiences and Ad’s for paid social media ad strategy.
The Results
Sold out event.
Exceeded ticket sales goal one month prior to the event.
Over 7 million impressions combined between Instagram, Facebook and Twitter over the course of a three month period (June – August).
Gained over 10k followers on Instagram over the course of a three month period (June – August).
We Keep In Good Company
