NFL & Miami Super Bowl Host Committee LIV

The Super Bowl is the annual championship game of the NFL and is the most watched television event in the United States and draws hundreds of thousands of visitors to the host city. Super Bowl LIV was hosted in the beautiful city of Miami, that also holds the record for hosting the most Super Bowls to date. The Miami Super Bowl Host Committee brings the community together to make the Super Bowl a historic experience for both visitors and locals across South Florida which includes the Social Media Command Center (SMCC) – an important and reliable digital strategy & resource for information and updates about events in Miami during the week of Super Bowl LIV.

Team members posing under the word LIV

Value Proposition


Provide Excellent Guest Services

Communicate Real-Time Alerts


    Ensure and Enhance Fan Engagement

    J Lo and Shakira
      Halftime show Superbowl

      Amplify Positive Sentiment

      The Objective

      Develop a plan to effectively manage and execute the Social Media Command Center (SMCC) on behalf of the NFL and Miami Super Bowl Host Committee and serve as their Official Social Media Partner for the Super Bowl LIV.

        The Strategy

        Leverage our team and existing relationships to recruit a group of professionals, as well as students majoring in communications, with a passion for social media to support the SMCC in community management and listening tactics.

        Develop a carefully crafted FAQ document which they will use to provide real-time responses on various NFL approved social media channels, to questions from local residents, visiting fans or any other individuals searching for information while enhancing fan engagement, positive sentiment and rally the community to attend events.

        Effectively create content to tell the story through social media on the excitement, fun, and community impact of the NFL and Host Committee events and activations.

        The Results


        Successfully staffed a team of 40 communication professionals and students to work in the SMCC throughout a 14-day period.

        Hard rock stadium
          NFL Shop in a tent on a lawn

          We effectively drove a bigger sense of community on social media (Facebook, Instagram, and Twitter) and inspired more user generated content and grow their fan base.


            43.9 Million Related Interactions on Social Media on Super Bowl Sunday.

            165% Increase in Social Media Followers.

            Over 109k Engagements & 4.3 Million Impressions Across NFL Approved Social Media Channels.

            Super bowl live event

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