It’s 2021 and you’re looking to strategize for the new year, great first move! It can seem daunting to try to navigate these waters given the year that was 2020, but if last year taught us anything, it’s that we are resilient and capable of much more than we give ourselves credit for!
The majority of emerging trends are born out of the shifts in behavior caused by COVID. So although it can often be hard to make solid predictions, we think it’s more likely that these trends will stick around for quite some time.
With that, here are three marketing trends for 2021, based on the predictions of Liana Technologies.
#1 Brand Accountability 📌 The dynamic of a brands presence online has changed, and now more than ever before it is expected for companies to be transparent and proactive.
#2 The Future of Events is Hybrid 💻 As the majority of events from 2020 were shifted to 2021, events will offer both in-person and online experiences. This goes hand in hand with the increase in streaming, which is expected to continue growing.
#3 UGC is the New Word of Mouth 🗣 We’ve said it before and we’ll say it again, UGC is queen! For instance, ads using UGC get 400% higher click-through-rates when compared to the average.
You can check out the full list of trend predictions here.