Look no further in how to elevate your Instagram strategy and grow your followers! If you haven’t caught on yet – we’re letting you know that Instagram Reels have proven to be the most effective way to reach an audience outside of your current followers as well as a key element in allowing your authentic voice and story line to deepen the connection within your present community.
Your brand’s social media strategy is one of the most important marketing tools within your digital footprint and as a social media marketing channel, Instagram is undoubtedly a valuable source of engagement for businesses. This platform remains the go-to app for brand discovery as a large percentage of users become more interested in a brand after they have come across it on Instagram.
Reels have become especially useful if you feel you’ve experienced a dip in engagement rate and are looking for a great way to pivot your strategy. Instagram Reels gives you and your brand a quick and effective opportunity to be discovered and seen in a different light. As you create less curated content with Reels, you’re boosting your visibility, allowing new audiences to discover and share your content all while relating to your target audience. With that in mind, go ahead and explore new music, add interactive stickers and let your creative juices flow!
Looking for Reel content inspiration? Here are some ideas to turn to:
Capture & Create Original Content: This is key for discoverability. Capture your audience’s attention with unique content that positions your business as the go-to brand. The more authentic your video, the more credible your brand appears. Here’s your chance to express your perspective and showcase your personality. Highlight what’s unique about your brand identity – share your passions and teach people something.
Take us “Behind the Scenes”: Foster a closer connection with your audience by introducing them to what’s behind the scene of your brand voice and process. It’s important to show your customers who you are as a business. Reels are a great way to tell your story in a short and easily shareable format, bringing your brand to life and allowing audiences to better understand your passion and vision. People enjoy hearing the human stories behind a business. It lets users appreciate how much work goes into your products or creations and leads to a deeper engagement between you and your customer base.
Share Teases & Reveals: Build excitement with enticing and exclusive teasers of what’s next. Surprise your audience and plan a big reveal, add a punchline, or end with a plot twist. Hype is an essential tool for marketing. Nothing is better for generating hype than social media teasers and product reveals. Use your Reels for teases and reveals that will keep your audience engaged and coming back for more.
Venture with User Generated Content: Engage with your audience and get your community involved by running a contest or promotion in which your audience is rewarded by spreading your brand awareness. This is a great way to spread the word with tags and shares. One of the main ways you can boost your follower count is to engage with your current followers. This relationship engagement will organically expand your reach and empower your audience to broaden community involvement and bring them closer to you.
Update & Upgrade Evergreen Content: Optimize your old content and make it fresh with new in-app texts and audio through Reels. Use music from Instagram’s library or create original audio to increase views. Reformat old, educational content into interesting visuals. “Top lists” or “Key Takeaways’’ are proven winners because they sound actionable and easy to digest. Combine and transform some of your pieces of wisdom into insightful moving pictures to keep your audience informed and entertained through your Reel content.
Let go of your fears and play around! There is no “right” way to create a Reel. If you’re having fun, chances are your audience will too. Shoot vertical content, as the 9:16 frame makes sure your Reels are immersive on mobile and don’t post Reels with watermarks. Any imaginative idea can be a pathway for your Instagram Reel to stand out from the rest. Take advantage of the creative tools like text, filter or camera effects, stay true to your brand and experiment away!