8 October 2021

Introducing: Instagram Video

A few days ago, Instagram announced the newest format on the app: Instagram Video. This new format will be a combination of IGTV and Feed videos, which they claim will make it easier to create and discover videos on the app. 

This marks yet another move by the app into prioritizing video content. Along with this new format, they are also introducing the following:

  • 60-second feed previews
  • A new video tab on your profile
  • The ability to trim videos
  • Filters
  • People & location tagging

They also gave a bit of info regarding how the various video formats they will now offer will work for you.

Instagram Video – Engage more deeply with your audience with immersive storytelling.

Reels – Reach a new audience with entertaining videos.

Stories – Bring your audience along for the ride with everyday moments.

Live – Share a real-time connection.

Keep an eye out for this new feature popping up on your account and stay tuned for more info as we begin seeing it in action!