5 May 2022

4 Steps to Starting Your Marketing Department From Scratch

You’ve just launched a brand new business, and rather than outsourcing marketing tasks, you want to tackle these projects in-house. But now, you’re faced with building your marketing department from practically nothing! The idea can seem daunting, but with guidance from a savvy social media marketing agency like Social Thinkking, it’s completely doable. Here’s how to create a comprehensive plan for promoting your products and services!

Refine Your Strategy

Maybe you already have a vague marketing strategy outline, or perhaps you’re just sitting down to draw up a strategy for the first time. Either way, it’s important to determine your goals, and then work backward to map out how you can achieve them. First, you’ll need to nail down the characteristics of your target customer, such as their background, their income level, and their pain points. You’ll also need to think about how you can distinguish your company from your competitors – highlighting your unique qualities in your marketing materials is key.

From here, you can define what you really want to accomplish with your marketing strategy. What are your sales goals? By how much do you want to increase your social media following or website visitor stats? These are all important questions to ask.

Choose Marketing Channels

In addition to these components of your marketing strategy, you’ll need to think about the various marketing channels you can leverage to reach your customers. Marketing channels are mediums through which information flows to your customers. This can include email newsletters and promotions, social media posts, content marketing on your company’s blog, and more. Don’t forget about offline channels, too! Billboards at local cafes, ads in community newspapers, and other forms of print marketing can be highly effective.

But with so many possible channels to utilize, which should you focus on? Disruptive Advertising states that businesses today should prioritize marketing channels like pay-per-click marketing on Google, social media marketing, email marketing, and, of course, word of mouth!

Enhance Your Messaging

Your messaging strategy encompasses everything you “say” to your customers through your marketing materials, whether it’s written text or audio! You should ensure that your tone will appeal to your customers, whether you’re writing up the caption for a photo on Instagram, putting together a script for a video ad, or coming up with a headline for an event flier. 

Infographics are just one marketing channel you can employ to boost brand awareness. Instead of hiring a graphic designer, you can save by using a free infographic template to create custom visuals. You’ll be able to personalize the template with your chosen text, brand scheme colors, and other design features.

Measure Your Success

Naturally, you don’t want to invest in certain marketing techniques if they’re not effective. That’s why you need to carefully track certain key performance indicators or KPIs. Of course, there are practically limitless KPIs that you could monitor, so you’ll want to hone in on a few that will give you the most accurate read on the success of your marketing strategy. Abtasty states that you should track KPIs related to revenue, such as average profits, total revenue, and new customers, as well as sales generation from specific marketing tactics. Customer relationship management and social media management software will track lots of useful KPIs for you automatically!

If you’ve never worked in marketing before, you might feel like you’re grappling with a steep learning curve. But with time, you’ll learn which marketing techniques your customers respond to, and which methods fall flat for your target audience. Soon, you’ll be seeing impressive results from your marketing efforts!

Ready to supercharge your social media marketing strategy? Social Thinkking can help you grow your reach! Fill out the contact form on our website today to get started.

Blog post written by Virginia Cooper – learnaliving.co