2 June 2022

The Benefits of TikTok Marketing

As we all know, video content has taken the internet by storm and TikTok is now one of the frontrunners of social media platforms. The app has users of all ages and demographics tuned in to the latest trending audios and topics, making it the perfect platform for brands to market themselves! If you’re wondering why you should consider creating a marketing campaign on TikTok, we’re here to help.

Targeting Gen Z: Although TikTok has a large range of users on the app, Gen Z reigns supreme. According to Talon.One, they are the most likely to shop online versus all other generations, making them easy to target through digital ads. 

Increasing Brand Awareness: On an app full of constant viral trends, the opportunity for your brand to go viral is golden. Brands like RyanAir and DuoLingo have used a great sense of humor to tie trends back to their companies, making for viral TikToks and increased brand awareness. TikTok also has products flying off the shelves after going viral – check the #TikTokMadeMeBuyIt hashtag!

Community Building: As a brand, building a strong sense of community is everything. A community that trusts and values a brand can translate to repeat customers, referrals, and more. There is also a niche for almost everything on the app, meaning there will be users ready to tune in to your content.

TikTok Ads: Outside of organic leads, TikTok Ads are a great option! TikTok’s ever-growing advertising platform has multiple options for different ads to appear across the app. Take a look and see what works best for your brand and target audience.

If you haven’t jumped into the TikTok game yet, now is the time. Play around with different content and see what works best for your audience, and watch your brand blossom!