by jen | Sep 9, 2022 | Marketing, Tips
Branding is more than just a name, symbol, or design; it’s how customers perceive your business. A brand gives your company personality and can provide a competitive advantage. So, how do you improve your branding strategy? Continue reading for tips on branding...
by jen | Aug 27, 2022 | Marketing, Tips
A focus on engagement across social media channels is vital, but are you actually converting your audience to potential customers? To get the most out of your digital marketing efforts, there are various other factors to consider in measuring your successes. Thus,...
by jen | Jul 18, 2022 | Business Owner, Marketing, Tips
Guest Essay by Virginia Cooper Decisions to Make Before You Start a Business When you’re not yet an entrepreneur but know that’s the path you’re headed down, it’s easy to get overwhelmed with the choices you have to make. But, there are a few that you can prioritize...
by jen | Jun 2, 2022 | Marketing, TikTok, Tips
As we all know, video content has taken the internet by storm and TikTok is now one of the frontrunners of social media platforms. The app has users of all ages and demographics tuned in to the latest trending audios and topics, making it the perfect platform for...
by jen | May 5, 2022 | Marketing, Tips
You’ve just launched a brand new business, and rather than outsourcing marketing tasks, you want to tackle these projects in-house. But now, you’re faced with building your marketing department from practically nothing! The idea can seem daunting, but with guidance...
