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Content Marketing Metrics to Drive Your Goals

Content Marketing Metrics to Drive Your Goals

by | Aug 27, 2022 | Marketing, Tips

A focus on engagement across social media channels is vital, but are you actually converting your audience to potential customers? To get the most out of your digital marketing efforts, there are various other factors to consider in measuring your successes. Thus,...
Is Influencer Marketing Right for You?

Is Influencer Marketing Right for You?

by | Aug 17, 2022 | Marketing, Social Media Tips

Influencer marketing is now a leading marketing strategy that many brands have incorporated to drive quality traffic and customer leads. However, no opportunity comes without risk. Before you invest your time and money into influencer marketing, it is important to...
Why Your Business Needs A Social Media Manager

Why Your Business Needs A Social Media Manager

by | Aug 1, 2022 | Business Owner, Marketing

Have you ever contemplated the role social media plays in your overall marketing strategy? If you haven’t, then now is the time to start! Around 95% of online adults are inclined to follow a brand via social media, which means that your customers actually expect you...
Decisions to Make Before You Start a Business

Decisions to Make Before You Start a Business

by | Jul 18, 2022 | Business Owner, Marketing, Tips

Guest Essay by Virginia Cooper Decisions to Make Before You Start a Business When you’re not yet an entrepreneur but know that’s the path you’re headed down, it’s easy to get overwhelmed with the choices you have to make. But, there are a few that you can prioritize...