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Introducing: Instagram Video

Introducing: Instagram Video

A few days ago, Instagram announced the newest format on the app: Instagram Video. This new format will be a combination of IGTV and Feed videos, which they claim will make it easier to create and discover videos on the app.  This marks yet another move by the app...
How to Manage a Social Media Crisis

How to Manage a Social Media Crisis

Although a social media crisis is not something anyone wants to encounter, you’re always better off preparing for one than waiting for the hammer to drop to prepare. A crisis can come in any shape or size, but in general, it’s thought of as any event that can...
TikTok vs. Reels

TikTok vs. Reels

TikTok vs. Reels isn’t a super new battle, but it is something that should be top of mind if you’re present on social media! It’s also an important time for the two as Reels has finally had enough time to refine and fine-tune their interface and tools to fully compete...